Captain has started to sign "cookie", while saying "nacks" (aka snack).
For her this means organic toddler finger food snack packet, which is an occasional treat for her.
For a few days I was just praising her for signing and saying the word, while trying to trick her into thinking her packed lunch was just as exciting. Today I told her we were going to get a Friday treat, so off to the shop we went.
Toddlers are great at navigating shops, especially when they want something....
While we were visiting the strange, not usually seen land of The Baby Aisle, I glanced at the shelves of formula. Sure enough; bright, colourful strips with promises of vitamins, minerals and all sorts directly under stage 1 formula. Underneath them were some shelf talkers, promoting this new product. Although they mentioned only stage 2, they too were directly under stage 1, just in case the first ad didn't draw the attention enough.
After Captain picked her selection of nacks, off we went to find an employee.
She was very helpful and came over to see the offending materials, promising to talk to the manager. The she said thanks, without even thinking I was a member of some international formula spy agency.
(Can you tell my first code violation spot in a certain pharmacy didn't go down as well as this one?)
For more reading on the code
Breastfeeding.ie summary on the code here
IBFAN Ireland here
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